Most retail store managers today are in a difficult position. Consumers have adopted mobile technologies at a very rapid pace. Store managers are now outnumbered and outgunned by consumers who are better-equipped to solve their own problems and make their own purchase-related decisions, inside or outside the store.
Without an empowered store manager the store will continue to lose relevancy, or worse, become a showroom for least-cost providers. What practices and technologies are the best retailers using to return the store manager to his rightful role of Brand Ambassador? How are the best performers overcoming internal obstacles, and what lessons can be drawn from their early missteps and successes?
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